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Rimmel Plans Big Launch in U.S.

A range of new products arrive this spring.

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By: TOM BRANNA

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To mark its 10th anniversary in the U.S., Coty is expanding the Rimmel London color cosmetics collection. The brand is the No. 3 color cosmetics line in Europe and has global sales of $700 million. The new products include Max Volume Flash Mascara, which reportedly delivers 14 times more volume. The Lash Expand formula is enriched with collagen to fatten lashes and Keratin for stronger, sleeker, shinier lashes. Meanwhile, a new mono eyeshadow called Glam Eyes, includes bold colors such as spi...

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